COSTA BRAZIL
CB Offers a sustainable beauty care range that harnesses a thoughtfully selected array of powerful, enriching natural Amazonian elements. It aims to elevate not only the body, mind, and spirit but also to honor and preserve our precious natural environment.
Generate innovative concepts to raise awareness and create excitement for the upcoming launch of Costa Brazil's sustainable skincare line.
THE CHALLENGE
INFORMATION
As a member of the strategy team, I did research to gain a deeper understanding of the brand, market, and potential user base. This data was then utilized to assist the product designer in informing their design process.
I arranged the target audience data into practical personas, which served as guiding principles for my strategy process, ensuring that I addressed user insights effectively.
PERSONAS
USER JOURNEY MAP
Once I understood the different needs and lifestyles of each persona, I created a user journey with four phases that considered and met the needs and lifestyles of everyone.
INFORMATION ARCHITECTURE
USER FLOW
WIREFRAMES
Link to view wireframes on Figma
